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If you’re selling your goods or services under a brand name or symbol so that people can recognise that you’ve made it or you’re providing the services associated with it, then you’re using that as a trade mark, even if you haven’t registered it as such. In addition, you might have unregistered trade mark protection […]
So you’ve got a great new product and now you want to move to the next stage. Whether your product involves a great new brand name, a technical innovation or a brilliant new design, moving to the next stage inevitably involves bringing in outside help or talking to people outside your organisation. This may be […]
It’s firstly important to understand that patents protect technological advancements. As such, if your business idea is not technological in nature it probably can’t be patented. What’s technological? So what do we mean by technological? It’s not just good enough to be using technology to implement the invention, there needs to be an advancement in […]