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“Design patents can be the first line of defence in preventing “knockoffs” by infringers that wish to capitalise on a successful and popular product.” Philip Soo, Patent Counsel, 3M There is no doubt, when it comes to protecting a new product, patents are the most powerful asset because they protect aspects of the way in which the […]
If you’ve developed a product, or you’re even selling a product on the market at present, you may have unregistered design rights that protect the shape and appearance of the product. What’s protected? Unregistered designs protect the way a product looks. This can be its shape, or appearance including surface decoration. When we refer to […]