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If you’re selling your goods or services under a brand name or symbol so that people can recognise that you’ve made it or you’re providing the services associated with it, then you’re using that as a trade mark, even if you haven’t registered it as such. In addition, you might have unregistered trade mark protection […]
You are choosing a new brand for your flagship product. It could be a word. It could be that logo you’ve been working on. But what makes your brand strong? Do your customers recognise that goods or services bearing that brand emanate from you? Importantly, will the recognition lead to repeat business? Let’s start with […]
Here are our six steps to obtaining a registered trade mark, such as in the UK. Step 1 Pick a Mark. That might be a name, logo, sound, movement, colour or other identifier of your goods, or services. Step 2 Identify goods or services for which the mark applies. You have to select the goods […]